What Matthew Yeomans has done and is doing

Hi and welcome to Mateoland.
I've spent the past 20 years as a writer, editor, consultant and publisher. I first set up this site back in 1998 as a place to showcase my writing. Both technology and I have changed quite a bit since then so in this new version of mateoland you'll find a little bit of everything I'm up to. …
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Social Media Influence started life as a conference, Blogging4Business, that we launched back in 2006.
In 2008 we renamed the operation Social Media Influence and early in 2010 we began to expand the brand.
Today SMI specialises in social media intelligence and thinking, special reports, a …
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Gastrokid started out as a simple conversation between two transatlantic dads who liked to cook. My friend Hugh Garvey was the features editor for Bon Appetit in Los Angeles and I had just moved back to Wales.
Our focus was on writing about fun, healthy and delicious food that all the family would enjoy and it soon became clear that we'd hit on a theme that resonated on both sides of the …
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Back in 2004 I wrote Oil: Anatomy of an Industry, published by the New Press.
Today some parts of it are still fresh while others are clearly quite dated. I might update it sometime soon!
In the meantime, here's a precis of the book and what others said about …
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