Welcome to mateoland.
Here you’ll find a selection of my journalism and corporate writing, an overview of my editorial consulting work and links to Sustainly, the online media platform I founded.
I’ve spent the last 25 years working as a writer, editor, speaker, lecturer and consultant. I’ve lived in New York and Wales and I’ve traveled extensively in the US, South America, Europe, Asia and Africa.
As a corporate editorial strategist I’ve created and shaped thought leadership content for PwC, Nike, EY and BASF.
With Sustainly, I’ve created an online knowledge platform of 1000 case studies to help brands and agencies communicate sustainability.
As a feature writer, I’ve ventured to Ethiopia to write about the Coptic religion for Wired ; I’ve gone into the Amazon in search of indian shamans for Details ; I spent a summer riding the graveyard shift with a volunteer ambulance crew in Bedford-Stuyvesant, Brooklyn for the Village Voice; I’ve tracked green business and climate change for Time and I’ve covered the crazy world of Kazakhstan oil and gas for Slate.
As an online writer and editor I started Time.com’s first ever blog, The Ag, The Big Money’s Today Business Press and I co-founded the media brand Social Media Influence.
I’m the author and co-author of three books, Oil: Anatomy of an Industry, The Gastrokid Cookbook and #FAIL: The 50 Greatest Social Media Screw-ups. I also write the annual Social Media Sustainability Index.
I advise companies on editorial strategy and communication and I teach online media management at Cardiff University.
You can contact me at matthew at mateoland.com, via Twitter @mateoy or on LinkedIn.