Welcome to mateoland.

Here you’ll find a selection of my writing, links to my consulting business as well as a sense of what is going on in my often scattered brain.

I’ve spent the last 20 years working as a writer, editor, speaker, lecturer and consultant. I’ve lived in New York and Wales and I’ve traveled extensively in the US, South America, Europe, Asia and Africa.

As a feature writer, I’ve ventured to Ethiopia to write about the Coptic religion for Wired ; I’ve gone into the Amazon in search of indian shamans for Details ; I spent a summer riding the graveyard shift with a volunteer ambulance crew in Bedford-Stuyvesant, Brooklyn for the Village Voice; I’ve tracked green business and climate change for Time and I’ve covered the crazy world of Kazakhstan oil and gas for Slate.

As an online writer and editor I started’s first ever blog, The Ag, and I co-founded the media brand Social Media Influence. I write a regular column for The Guardian Sustainable Business.

I’m the author and co-author of three books, Oil: Anatomy of an Industry, The Gastrokid Cookbook and #FAIL: The 50 Greatest Social Media Screw-ups. I also write the annual Social Media Sustainability Index.

When I’m not doing my own writing I advise companies on editorial strategy and communication and I teach online media management at Cardiff University.

In my spare time I’m developing a new kids’ brand: The Gross Food Guide.

You can contact me at matthew at mateoland, via Twitter @mateoy or on LinkedIn.